Using Digital Maturity to set targets

Making the most of your results to bring about change

Digital maturity audits work best when a few stakeholders in the organisation complete the assessment.


Once you’ve collected assessment data it’s helpful to discuss and analyse together, comparing the differences in responses. By engaging other people you provide visibility about the process and gain buy-in to the changes that you’ll be making.


You may also want to interview a few key stakeholders in the privacy of a one-to-one meeting.

Keep the conversation broad and open, starting with these questions:

  • What’s working in digital in the organisation?
  • What’s not working?
  • What would you like to see happen?

Internal insight is important and will show what’s working well and what’s working less well around the areas of digital maturity.


The digital maturity assessment gives every participant an overall organisational digital maturity rating between 1 and 5.

It also reports their ratings for each of the 15 digital maturity competencies. You can collect responses from all participants in your organisation and calculate the average rating for each of the competencies between 1 and 5. These averages represent your organisational rating for each competency.


You can use this baseline to set your target digital maturity for future years.

For example, Parkinson’s UK used the overall digital maturity rating as a way of setting the target for the year (in year 1 they set it to level 3). This gave them a clear headline target to aim for.


Parkinson’s UK also used the results to share with the whole organisation what their digital transformation programme was doing and how it was progressing.

Get help

It can be really helpful post-assessment to get external help to guide the process and to be a neutral voice.

I’ve filled this role for many organisations, helping them to mature digitally.

If you’d be interested in finding out more about how I can help you, get in touch.