About

Investing in becoming more digitally mature will allow us all to achieve more.

Creating a better future

By taking the time to assess, quantify, improve, track and make iterative improvements to the digital maturity of your organisation, you can boost your collective power.

Digital can unlock potential to make a better future a reality.

Definitions

These definitions of key terms and concepts are designed to keep us all on the same page and ensure we have a shared vocabulary and common understanding of digital maturity.

Digital maturity

A measure of how efficiently and effectively an organisation is able to use digital technology and its associated culture and networks in everything it does.

Being digitally mature means digital is part of the DNA of the organisation. It’s more than having digitising systems, processes, products and activities.

Being digitally mature means being fit for the world as it exists today, and for the people in it.

Digital transformation

The process of change involving adopting digital technologies, approaches and networks to make an organisation fit for the digital realities of the contemporary world. Digital transformation may mean a fundamental reimagining of an organisation’s purpose and ways of working.

Digital transformation means taking advantage of the opportunities digital technology presents to reimagine, redefine and strengthen campaigning, activism, fundraising and impact for the digital age.

The Digital Maturity Framework

A framework made up of 17 competencies – the key aspects of digital maturity within an organisation – with five levels for each competency.

The Digital Maturity Assessment

A self-assessment tool that gathers insights from staff in order to build a picture of how digitally mature an organisation is. The assessment is made up of 17 multiple-choice questions, covering each of the 17 competencies. The tool analyses people’s responses and provides an average rating for each competency.

Competency

An aspect, area of work or set of skills, such as culture, leadership or recruitment.

Level

How digitally mature your organisation is in a competency. There are five levels: 1, 2, 3, 4 and 5. Level 1 is the lowest level of maturity and level 5 is the highest.

Rating

An average score based on the answers of everyone who completes the assessment. Ratings can be used to identify areas for improvement and to track the digital maturity of an organisation over time.

Submission round

A submission round will usually be a calendar year. If you want more frequent or irregular submission rounds, it may be worth investing in your own bespoke Digital Maturity tool setup.